A pocket partner you'll rejoice in

Look for the Watch with the Purple Ribbon.

The South Bend Watch shown here combines the aristocratic elegance of extreme thinness with an on-the-dot time-keeping ability. It must give good time -- for it has passed the most rigid inspection and thorough testing at the factory.

Built to meet your requirements -a life-time of accurate time-keeping. Made in various styles -- $16.00 to $100.00. All movements and cases fully guaranteed.

He has or can get South Bend Watches.

Illustrated in color, showing the new "Chesterfield" series, the Studebaker Railroad grades, the Ladies Dainty models and others.

South Bend Watch Co.

811 Studebaker Street

South Bend. Ind.

FROZEN IN ICE KEEPS PERFECT TIME.